After creating your campaign, identifying the right audience, establishing the budget and bid strategy, you may find that the outcomes fall short of your expectations. One frequent cause of disappointing ad performance may be due to audience exclusion.
In this article, we'll be covering how you can utilize Custimy segments to exclude less profitable customers. Not only will excluding customers lead to an expected higher PROAS, but these are also useful when making look-a-like audiences in Facebook, as they too can help improve the quality of the LAL audience.
Exclude Least Valuable Customers:
Consider excluding least valuable customers as an experiment and monitor the data and profitablity of your initiatives.
Or filter customers on other metrics e.g. Total Refunded > ..., Total profits < ...etc.
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