Prediction Filters

With the power of machine learning, Custimy offers you metrics you can't get anywhere else. 

Content:

1. Propensity to Buy 
2. Probability of Churn 
3. Predicted Yearly Revenue 

1. Propensity to Buy 

The Propensity to Buy is an AI filter which shows the likeliness that a customers would make a purchase in the near future. 
The right P2B value depends on each unique business, as e.g. customers of furniture business have different buying patterns, compared a clothing business.

Using Propensity to Buy, you open up for not spending your budgetting on customers that would not have made a purchase, which allows you to allocate that budgetting to more profitable areas of your business.

The Propensity to buy filter can be found when filtering customer, e.g. when creating a new audience:
**Note: Propensity to buy is still eligible to choose when creating product- or category based audiences** 

To find the right P2B value for your business, we recommend testing out different values by performing Audience Breakdown in Klaviyo and Observations in Google Ads and identify the right values for your business.

2. Probability of Churn 

Just like focusing on those who are on the verge of buying, focusing on those who are about to churn can be just as important.

The probability of Churn is an AI filter that allows you to target customers likely to churn within the nearer future. The right P2C value depends on each unique business.

The Probability of Churn filter can be found when filtering customer, e.g. when creating a new audience:
**Note: Probability of Churn is still eligible to choose when creating product- or category based audiences** 

3. Predicted Yearly Revenue 

The Predicted Yearly Revenue is an AI filter that allows you to target customers based on the estimated amount of yearly revenue expected to bring in.

**Note: Predicted Yearly Value is still eligible to choose when creating product- or category based audiences** 

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