Is it legally possible to combine Google Analytics data with customer data? How do you make it possible?

All data that you see in a Google Analytics account is anonymous. This means you don't know who the person is and who has done a specific action.

Custimy has made it possible to take all the data points and information in Google Analytics and pull it down to a single customer view.

That means we do have demographic and geographic data and all source/medium data on a single customer profile, with name and entire order historic.

So we can make all the third-party data points personal, which is one of the unique things a CDP can do, that no other software capabilities.