Understanding Segments

The Segments view allows you to view and analyze customer data in predefined segments.

These segments are created by Custimy's machine learning algorithms and are designed to provide valuable insights into customer behavior and demographics. The view also shows the distribution of customers across segments, giving you a clear picture of how your customers are grouped and how their behavior and demographics vary across segments.

The Segments view consists of 8 Custimy-created segments, each with its own unique characteristics and insights. These segments are designed to help you understand your customers on a deeper level and make informed business decisions.

💡 Tip: For more in depth information the individual segments, view our segments definition here or click the ⓘ for further descriptions.

Click on the segment for more insights related to KPIs and paid media analytics.

➡️ View next: Understanding Cohorts