Understanding Products

By gaining insights into your products, beyond just what products generate the most revenue, you start to understand where the most profit is generated.

Using these insights together with Custimy's customer segmentation feature, allows you to not only advertise to your most profitable customers but also use your most profitable products in your marketing.

This means your marketing conversions will be even more profitable, with a lower chance of the customer returning their purchased item.

Filter your Product Insights:

To get more insights about your products, filter on metrics like 'Return Rate,' 'Repurchase Rate' or 'Bought Uniquely Rate'

Segment your products: 

Filter your products on metrics like; luring products and most profitable.

Further filtering on e.g. Profit Margin will now give you an insight into which products are luring people in to convert, while simultaneously being the most profitable products to promote.

Single products view: 

Click the individual product for single products insights and fold out the metrics available for each product.

Consider using these insights to change your current setup and watch the development in individual product KPIs.

➡️ View next: Understanding Segments