Understanding Products

The Product Segment feature helps you to identify:

• Detailed descriptions of each product, including the most profitable, best-margin items, frequently purchased, and highest promotional sellers.
  
  
• Low-margin products may be affecting your profits negatively, including those with too low margins and even causing financial losses, as well as cannibalizing products that detract from the sales of other items.
  
  

By gaining insights into your products, beyond just what products generate the most revenue, you start to understand where the most profit is generated.

Using these insights together with Custimy's customer segmentation feature, allows you to not only advertise to your most profitable customers but also use your most profitable products in your marketing.

This means your marketing conversions will be even more profitable, with a lower chance of the customer returning their purchased item.

➡️ Click here to learn how to start using product insights together with customer segmentation.

Filter your Product Insights:

To get more insights about your products, filter on metrics like 'Return Rate,' 'Repurchase Rate' or 'Bought Uniquely Rate'

Segment your products: 

Filter your products on metrics like; luring products and most profitable.

Further filtering on e.g. Profit Margin will now give you an insight into which products are luring people in to convert, while simultaneously being the most profitable products to promote.

Click the ⓘ for more in depth descriptions.

➡️ View next: Understanding Segments