Choose a product and target the audience most likely to buy.

Product activation is a type of activation where you start by inputting specific products, you would like to find custom audiences for.

Enter the search field and go through your product catalog to find your ideal products and watch the Custom Audience automatically populate.

You can use the Audience Size slider to get bigger audiences or smaller but more precise audiences tailored to your need. Combine this with filters and segments, and you have a whole marketing campaign laid out already.

Benefits:

• Identify and target the customers most likely to purchase your products

• Create custom audiences for specific products

• Adjust audience size for more precision

• Refine targeting using filters and segments

• Streamline your marketing campaign planning and execution.

1. Click on Activation

2. Create New audience

3. Select Activation Type: Product

Start by inputting specific products, you would like to find custom audiences for.
Enter the search field and go through your product catalog to find your ideal products and watch the Custom Audience automatically populate.

Not sure which products to find an audience for?

4. Click on Audience size…

Use the Audience Size slider to get bigger audiences or smaller but more precise audiences tailored to your need. Combine this with filters and segments, and you have a whole marketing campaign laid out already!

5. Add Channel

6. Name your Audience, Activate and hit Save!

7. Congratulations! You audience will now be sent to your preferred channel.

Allow a few minutes for the audience to arrive