Understanding Customers

The Single Customer View collects and consolidates all customer data into one place, providing a comprehensive overview of their profile and preferences.

With the Single Customer View, you can view detailed information such as:

• Total orders and items purchased
• Recent customer interactions and activity
• Personal information such as email, phone, and shipping/billing addresses
• Total spend, average order size, and profit
• Return rate and churn probability
• Predicted propensity to buy and lifetime value

Click the ⓘ for more in depth descriptions.

➡️ View next: Understanding Products