The Single Customer View collects and consolidates all customer data into one place, providing a comprehensive overview of their profile and preferences.
With the Single Customer View, you can view detailed information such as:
- Total orders and items purchased
- Recent customer interactions and activity
- Personal information such as email, phone, and shipping/billing addresses
- Total spend, average order size, and profit
- Return rate and churn probability
- Predicted propensity to buy and lifetime value
Click the ⓘ for more in depth descriptions.
➡️ View next: Understanding Products
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