Introduction:
In today's fast-paced digital world, it's essential to personalize your marketing efforts to effectively reach your target audience. By defining and targeting specific segments, you can improve the impact of your marketing efforts and drive better results for your business. Let's dive into the how Custimys segments are to be described.
Segments Summary Table:
Customer Segment |
Description |
| Departed Customers |
Churned customers who no longer show profitable engangement.
|
| Win-Back |
Churning and churned customers who are still available for re-engangement.
|
|
Most Valuable Customers |
Top Customers, Best in order frequency, high profitability, and low return rate. |
| High Spend Customers | Active customers with high order size, but low order frequency. |
| Promising Customers | Newer customers showing potential to elevate to become Most Valuable Customers. |
| New Customers |
Newly arrived customers showing healthy performance and engangement.
Days since last order less than 30 days. |
| Loyal Low Spend Customers | Active customers with a high order frequency but low order size. |
| Least Valuable Customers | Burdensome customers with low profit margins and above average logistic strain. |
| Core Customers | Active customers showing average performance across the board. |
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