The base of your business is the Core Customers segment.

They are the majority of your customer base and are close to being the average customer in your shop.

As this is a rather large segment, you will often have a lot of ‘low-hanging fruits’ with these customers. Meaning that you can put in a little work to get a great output.

Our top 3 recommendations for this segment are:

  1. Acquire more customers by creating a look-a-like audience based on paid advertising channels.

  2. Targeting the existing customer base very precisely

  3. Filtering the segment based on when they’re likely to make the next purchase

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