The Promising Customers segment contains customers which have great potential.
This segment has a purchasing journey that looks much like the one of a customer segmented in Most Valuable Customers. However, customers in this category are promising in the sense that they are likely to convert to becoming Most Valuable Customers.
Our top 3 recommendations for this segment are:
Nurture these customers with good content and deals in email marketing.
Set a retargeting campaign in a push channel with a filter on days since last order.
Acquire more customers by creating a look-a-like audience of promising customers.