The Promising Customers segment contains customers which have great potential.

This segment has a purchasing journey that looks much like the one of a customer segmented in Most Valuable Customers. However, customers in this category are promising in the sense that they are likely to convert to becoming Most Valuable Customers.

Our top 3 recommendations for this segment are:

  1. Nurture these customers with good content and deals in email marketing.

  2. Set a retargeting campaign in a push channel with a filter on days since last order.

  3. Acquire more customers by creating a look-a-like audience of promising customers.

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