This segment contains the customers who bring the most value to your business. They are defined by having a higher average order value (AOV), and are loyal and repeat customers. Other parameters include making purchases without the use of discounts, as well as generally having a high profit margin and not returning many orders. These customers are also characterized by engaging a lot in your brand throughout your channels.
Our top 3 recommendations for this segment are:
Acquire more very good customers by creating a look-a-like audience in paid channels.
Have an all-ways-on setup in Google Search, with very broad keywords targeting these customers.
Create campaign emails if you want answers to a survey or to bring your customers' input into creating new products.