This segment contains customers who make repeat purchases, but typically have a lower than average order size. These are your obvious deal lovers. They like your brand and web shop, but generally tend not to make purchases that are too expensive. We recommend engaging with these customers often.

Our top 3 recommendations for this segment are:

  1. Set up an email flow with emails triggering more often than your usual setup, however, the deals in them should ideally have a lower than average monetary value.

  2. Retarget this segment with low-value bundles in paid channels.

  3. Acquire more customers by creating a look-a-like audience with this segment.

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