A Customer Data Platform is software that collects, consolidates, and analyses customer data from all your data sources, and gives you a complete and more accurate picture of precisely who your customers are.
An average B2C company has customer data from 31 different sources - this includes their websites, social media platforms, Google and other customer databases. Each of these systems creates a customer segment based on the accessed data.
Since each of these systems has access to a limited amount of data, these 31 different customer segments often look different.
A CDP collects data from all your data sources, unifies this data, and creates a complete understanding of who you cast your customer segments. You will identify who to target your marketing with to reach an optimal ROI and be a valuable validation tool in your business development.