All data that you see in a Google Analytics account is anonymous. This means you don't know who the person is and who has done a specific action.
Custimy has made it possible to take all the data points and information in Google Analytics and pull it down to a single customer view.
That means we do have demographic and geographic data and all source/medium data on a single customer profile, with name and entire order historic.
So we can make all the third-party data points personal, which is one of the unique things a CDP can do, that no other software capabilities.