In this section, you will get to view how your customers are distributed throughout the segments. This gives you an overview of the different customer segments and shows your customers are divided into:
Most Valuable Customers are the highest spenders and most frequent customers. The total number of customers is also shown. If more customers join your company you can see the percentage growth compared to the previous month. You can also get a good grasp of the customers’ average order size, how often they place an order, and the average profit.
Promising Customers are those customers on their way to becoming Most Valuable with some more spend. In this section, you view the total promising customers, average order size, average order, and average profit.
Core Customer or 'middle of the pack' customers are the ones that buy fairly often and with reasonable spend. Their order size is quite good, however, they are not ordering frequently. They return once in a while and the profit is not necessarily high.
High Spend Customers are the customers that spend a lot but are not that frequent. Their average order size is quite high compared to other customers and consequently, they bring high profit. But they are not placing orders very often.
Loyal Low Spend Customers are those customers that return consistently but have lower spending. These customers don’t have a high order size, yet they purchase more frequently.
New Customers are those who have made their first order in the last 30 days. We cannot judge this group of customers as hundred percent what they will be in the future. They can be categorized into any of the segments mentioned depending on their behaviour. They can turn into most valuable or least valuable or any other.
The least Valuable Customers are the customers who buy less often, with lower spending and possibly high return rates. Their order size is pretty small, they do not purchase frequently and the profit gain is low.
Departed Customers are those customers who are not likely to return and make further purchases.
Here is a short video: